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Calla Rouce Formal Boutique
""What Is Important In A Dress Is The Woman That Is Wearing It" ~ Yves Saint-Laurent"
About Us
Calla Rouce Formal Boutique is a premier formal wear store located in Madison, AL, that serves clients in Alabama and Tennessee. Specializing in exquisite formal dresses for proms, homecomings, balls, and galas, our boutique offers an unparalleled selection of elegant designs to suit any style and occasion. With a keen eye for detail and a commitment to customer satisfaction, Calla Rouce Formal Boutique ensures that every client finds a stunning ensemble that captures their unique personality and enhances their beauty. Experience luxury and sophistication at Calla Rouce Formal Boutique - where unforgettable moments begin with the perfect dress. Stop by today!
Areas Served
Madison County, AL | Limestone County, AL | Lincoln County, TN | Madison, AL | Athens, AL | Huntsville, AL | Decatur, AL | Hazel Green, AL
What We Offer
Our Specialties include:
- Proms
- Homecomings
- Balls
- Galas
Our Services include:
- Fashion Designing
- Alterations
- Fittings
Our Brands include:
- Sherri Hill
- Ashley Lauren
- Jovani
- Sophia Thomas
- Jessica Angel
- Ava Presley
- Aleta
- Ellie Wilde
Our Products include:
- Formal Wear
- Prom Dresses
- Homecoming Dresses
- Ball Gowns
- Formal Dresses
- Plus Size Dresses
Testimonials
On 7/16/2025
Alison Carvalho
had this to say:
*SALE ALERT*!!
I absolutely love this locally owned formal dress shop! I recently bought 3 dresses (1 for a wedding, 1 for an event, and 1 because I fell in love with it!) and the sale they have going on right now made it completely worth it! The selection of patterns, fabrics, and styles definitely appeal to all ages (even those of us who’s prom is 20 years past!) and I highly recommend them if you’re looking for New Year’s sparkle, Mother of the Bride, as well as prom! 😍
On 1/7/2025
Candi Cristan
had this to say:
Great prom dress boutique and the ladies were so helpful! Y’all go to Calla Rouce, you won’t be disappointed!! 🩷
On 12/17/2024
Kim Whitworth Shirkness
had this to say:
Beautiful dresses that you won’t see every where you go. Excellent customer service. Definitely recommend
On 11/22/2024
Dawn Gentry
had this to say:
Amazing place! Ava was such a help with everything! Left with an amazing dress!
On 11/22/2024
Alison Carvalho
had this to say:
*SALE ALERT*!!
I absolutely love this locally owned formal dress shop! I recently bought 3 dresses (1 for a wedding, 1 for an event, and 1 because I fell in love with it!) and the sale they have going on right now made it completely worth it! The selection of patterns, fabrics, and styles definitely appeal to all ages (even those of us whose prom is 20 years past!) and I highly recommend them if you’re looking for New Year’s sparkle, Mother of the Bride, as well as prom! Go now while they are all on sale!!!
PS- the purple one is still available for $50!!!! 😍
Contact Us
Calla Rouce Formal Boutique
2018 2nd Ave NW Cullman, AL 35058
Phone: (256) 841-1559
Email: Ashley
Where To Find Us
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Payment Types Accepted
American Express, Cash, Debit Cards, Discover, MasterCard, Visa
Our Hours
Holiday Hours May Vary. Please Call For Details.
Monday: Closed
Tuesday: 2:00 PM - 6:00 PM
Wednesday: 2:00 PM - 6:00 PM
Thursday: 2:00 PM - 6:00 PM
Friday: 2:00 PM - 6:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: Closed
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