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Calla Rouce Formal Boutique

""What Is Important In A Dress Is The Woman That Is Wearing It" ~ Yves Saint-Laurent"

About Us

Calla Rouce Formal Boutique is a premier formal wear store located in Madison, AL, that serves clients in Alabama and Tennessee. Specializing in exquisite formal dresses for proms, homecomings, balls, and galas, our boutique offers an unparalleled selection of elegant designs to suit any style and occasion. With a keen eye for detail and a commitment to customer satisfaction, Calla Rouce Formal Boutique ensures that every client finds a stunning ensemble that captures their unique personality and enhances their beauty. Experience luxury and sophistication at Calla Rouce Formal Boutique - where unforgettable moments begin with the perfect dress. Stop by today!

Areas Served

Madison County, AL | Limestone County, AL | Lincoln County, TN | Madison, AL | Athens, AL | Huntsville, AL | Decatur, AL | Hazel Green, AL

What We Offer

Our Specialties include:

Our Services include:

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Testimonials

On 12/17/2024 Kim Whitworth Shirkness had this to say:
Beautiful dresses that you won’t see every where you go. Excellent customer service. Definitely recommend

On 11/22/2024 Dawn Gentry had this to say:
Amazing place! Ava was such a help with everything! Left with an amazing dress!

On 11/22/2024 Alison Carvalho had this to say:
*SALE ALERT*!! I absolutely love this locally owned formal dress shop! I recently bought 3 dresses (1 for a wedding, 1 for an event, and 1 because I fell in love with it!) and the sale they have going on right now made it completely worth it! The selection of patterns, fabrics, and styles definitely appeal to all ages (even those of us whose prom is 20 years past!) and I highly recommend them if you’re looking for New Year’s sparkle, Mother of the Bride, as well as prom! Go now while they are all on sale!!! PS- the purple one is still available for $50!!!! 😍

On 11/22/2024 Dallas Wheeler had this to say:
Found the perfect dress for the bookish ball here😊

On 11/9/2024 Aubs Animal lover had this to say:
The people were so nice and made me feel beautiful. The dresses were all taken care of and the options were GREAT!

Contact Us

Calla Rouce Formal Boutique
1079 Balch Rd Suite E Madison, AL 35758
Phone: (256) 945-7872
Email: Ashley.pilgrim@callarouce.com

Where To Find Us

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Payment Types Accepted

American Express, Cash, Debit Cards, Discover, MasterCard, Visa

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: Closed
Tuesday: 1:00 PM - 7:00 PM
Wednesday: 1:00 PM - 7:00 PM
Thursday: 1:00 PM - 7:00 PM
Friday: 1:00 PM - 7:00 PM
Saturday: 10:00 AM - 4:00 PM
Sunday: Closed

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